PR Tips | Pitching Bloggers

When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their voice and provides new and cool insights into what’s cutting-edge in their niche. But you can’t pitch bloggers like you would pitch the traditional media. And if I were you I wouldn’t think of it as pitching: Consider it relationship building. Why? Well, I’ll get to that in the next few blog posts, but while you wait, be sure to check out the video.

By |2016-10-13T16:38:24+00:00April 28th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.


  1. Aileen Pincus April 28, 2010 at 11:27 pm - Reply

    Nicely done Drew–

  2. Phyllis Zimbler Miller April 28, 2010 at 11:37 pm - Reply

    Drew —

    This video offers excellent advice for both bloggers and anyone else wanting to use social media to promote a book, brand, cause or marketing. It’s all about the relationships – which means you have to be willing to put in sincere effort before expecting any payoffs.

  3. j4p3methe May 1, 2010 at 2:03 pm - Reply

    Really proficient post. Theoretically I could write something like this too, but taking the time and effort to make a good article is a lot of effort…but what can I say….I’m a procrastinater. Good read though.

  4. […] itching to become a guest-blogger or have your book or product featured on it. But remember the first post I did about pitching bloggers? You’re not going to be pitching bloggers like you would the […]

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