When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their voice and provides new and cool insights into what’s cutting-edge in their niche. But you can’t pitch bloggers like you would pitch the traditional media. And if I were you I wouldn’t think of it as pitching: Consider it relationship building. Why? Well, I’ll get to that in the next few blog posts, but while you wait, be sure to check out the video.
PR Tips | Pitching Bloggers
By Drew Gerber|2016-10-13T16:38:24-04:00April 28th, 2010|
About the Author: Drew Gerber
For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.