What can you offer the media that they can’t get elsewhere? If your pitch is tied to breaking news, you have to immediately say how you or your client will help the journalist advance the story.

Tip: List topics your client can discuss that will shed new light on the news or give the journalist a sampling of key tips or advice that you or your client can offer their audience. Short, concise, single sentences work best.
the Media’s Interest”>stumbleupon