As a publicist — whether in the back or forefront of your mind — you’re probably always wondering if your client is pleased with the work you're doing. You’re providing a service to them and their happiness is as important to your success as it is to theirs, but sometimes you may feel you’re doing [...]
With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will they click the back button [...]
Who doesn’t want to land television coverage? Whether national or local, TV is always looking for “real people” to illustrate the stories and trends in their reports. But before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get [...]
…You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the [...]
Has this happened to you? You get everything ready. All your materials organized and lined up. You're so excited. You create this awesome pitch, send it out, you're clear you're going to be a star… and then nothing-- crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing — [...]
When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who [...]
What can you offer the media that they can’t get elsewhere? If your pitch is tied to breaking news, you have to immediately say how you or your client will help the journalist advance the story. Tip: List topics your client can discuss that will shed new light on the news or give the journalist [...]
[Your Subject Line] Some journalists at top tier media outlets receive up to 1500 emails an hour and the first impression a journalist, reporter or producer will get of you — and your pitch — will be your subject line. Make it relevant, simple and concise! Flooded with emails, the media will often use search [...]
The media doesn't serve you — they serve their readers, listeners and viewers. When you pitch the media you have to think about how you will provide value to the media's audience, but first you have to know who that audience is. It's always important to familiarize yourself with the publication or program before you [...]
Every so often, I'll be offering some tips on what NOT to do in a DIY PR campaign. Here's PR No-No #1: Pitching off topic This is common sense, or so it would seem, but you’d be surprised how frequently this occurs. You have to know — inside and out — what you are pitching [...]