PR No-No #3 | Getting Lost in the Mix

[Your Subject Line]

Some journalists at top tier media outlets receive up to 1500 emails an hour and the first impression a journalist, reporter or producer will get of you — and your pitch — will be your subject line. Make it relevant, simple and concise! Flooded with emails, the media will often use search terms to go through their in-boxes and find emails relating to major stories they are working on. You subject line has to pop out and be easily found in the media’s search.

Tip: My PR team always put brackets around the one or two words in the subject line that involve the breaking news item.

By Drew Gerber|2010-03-31T08:00:01-04:00March 31st, 2010|

About the Author: Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.