NEWS HOOKS Ice Cream Man

By |2015-05-08T05:35:58-04:00May 8th, 2015|

I can still hear the ice cream truck in the suburb where I grew up. I wonder if that truck had ice cream laced with listeria? ABC reports the Blue Bell Plant goes back 2 years with listeria contamination. If you're a foodie, sanitation expert or plant facilitation expert, now is your time to be [...]

NEWS HOOKS It’s Your Job

By |2015-05-07T11:04:52-04:00May 7th, 2015|

The economy is booming back, baby. Jobless claims hover near 15-year low says Reuters. If you're seeking to be part of the news cycle with the media you pitch, send press releases and invite to solicit your stats, sound bites and stories, now's a good time to tie-in jobs. These include: > Who you're hiring [...]

NEWS HOOKS Weapons of Mass Distraction

By |2016-10-13T16:38:00-04:00April 28th, 2015|

Here's what's notable in today's news so you can avoid distractions. Rev. Jamal Bryant, who delivered Freddie Gray's eulogy in Baltimore disagrees with schools closing, calls for civil disobedience teachings and coins the riots more 'weapons of mass distraction.' Bryant is a masterful using his sound bites to be memorable and inspirational. Watch and learn. [...]

NEWS HOOKS Cracks in the System

By |2016-10-13T16:38:00-04:00April 27th, 2015|

Natural disasters are everyday headlines. Over the weekend, the Nepal earthquake death toll has risen to 4000. If you have expertise in raising emergency relief funds, how to prepare or respond to such tragedies, the media can use your insights. At first, the news cycle will analyze simply what happened. In this case, the specific [...]