NEWS HOOKS May The Fourth Be With You

It’s Star Wars day! Today is officially, “May the Fourth Be With You” day. Gather all Star Wars fans, experts with stories, stats and sound bites. The media may be looking for you.

Tie-ins to new products, movies and trends allowed. Talking about any movie franchise is on the deck today, but especially how the Star Wars movie franchise might have affected you, your family and business.

Marketing professionals may talk about why it’s important to create holidays to create buzz. Certainly worked for the movie buzz around Star Wars: The Force Awakens.

Games, technology, toys and more are all topics of interest today so get out there.

Even light topics, like cartoons, go dark. Today, more people are dead because of cartoons of the prophet Mohammad.

And dark topics go light. A 101 year old man was pulled out of the rubble in Nepal after the earthquake.

Whether the news is light or dark, may the force (4th) be with you.

By |2016-10-13T16:38:00+00:00May 4th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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