What’s Important To You?

By |2017-08-04T12:42:05-04:00August 4th, 2017|

If you read my post Freedom From Your Mind Traps you might have discovered you know someone who is stuck in the Over-Thinking Mind Trap. You may know this person very well [wink]. In my book, Destination Aha! Becoming Unstuck in Life and Business, I take the reader through several exercises to free themselves from [...]

Are You a Back Stabber?

By |2017-08-01T14:12:53-04:00August 1st, 2017|

Are you a back stabber? Spin back stabbing stories to news we can use. How about 'back stabbing' tips to relieve knots, shoulder pain and tight traps? Watch this hilarious online video, "60 Second Stretches to Get Knots from Shoulders, Upper Back and Traps" from Bob and Brad (self-declared) the most famous physical therapists on the internet. [...]

Freedom From Your Mind Traps

By |2017-07-24T13:52:15-04:00July 24th, 2017|

One of our biggest assets can also be the thing that trips us up and gets us stuck: our minds. Used properly, your mind is a brilliant engine of creativity, productivity and life satisfaction. Used improperly (which all of us do from time to time), your mind can become quicksand, a hamster wheel or a [...]

How To Land Big Fish PR Placements… And Beat Our Record

By |2017-07-21T14:16:45-04:00July 21st, 2017|

One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]

Take Your Business To The Next Level With Breaking News

By |2017-07-17T13:09:44-04:00July 17th, 2017|

Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]

Hallmark Case Study

By |2017-03-31T16:28:31-04:00March 31st, 2017|

My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them.  I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]

Your Image Here

By |2017-02-28T17:15:32-05:00February 28th, 2017|

"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]

Mutual Rescue

By |2017-02-01T00:05:46-05:00January 31st, 2017|

Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]