I wrote (and spoke) last week about the importance of building relationships with bloggers. They really are a great resource for learning what your target audience is interested in and what the buzz is about in the community surrounding your expertise. But before you start building a relationship with a blogger, you’ll have to find [...]
PR is all about building quality relationships with the media. Want more coverage? Then you better make friends with reporters, producers and journalists. But before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?” With the launch of [...]
When it comes to your media relations strategy you can’t forget about the bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who [...]
What can you offer the media that they can’t get elsewhere? If your pitch is tied to breaking news, you have to immediately say how you or your client will help the journalist advance the story. Tip: List topics your client can discuss that will shed new light on the news or give the journalist [...]
[Your Subject Line] Some journalists at top tier media outlets receive up to 1500 emails an hour and the first impression a journalist, reporter or producer will get of you — and your pitch — will be your subject line. Make it relevant, simple and concise! Flooded with emails, the media will often use search [...]
The media doesn't serve you — they serve their readers, listeners and viewers. When you pitch the media you have to think about how you will provide value to the media's audience, but first you have to know who that audience is. It's always important to familiarize yourself with the publication or program before you [...]
Every so often, I'll be offering some tips on what NOT to do in a DIY PR campaign. Here's PR No-No #1: Pitching off topic This is common sense, or so it would seem, but you’d be surprised how frequently this occurs. You have to know — inside and out — what you are pitching [...]
Training provides the foundation; partnership is a relationship that enables you to leverage the knowledge the training program provided. It’s easy to gain the PR knowledge necessary for a successful campaign, but what can be difficult is taking that knowledge and turning it into placements. That’s where “partnership” comes into play: A PR partner helps [...]
I think what’s made the biggest difference for me when it comes to success — whether it’s the success I’ve achieved through Wasabi Publicity, Publicity Results, PitchRate.com, or success in reaching personal goals — is that every day, I’m in action. I’ve made a personal commitment that every day, before my coffee gets cold, to [...]
..PR is constant contact. ....PR is NOT pitching once. ......PR is repetition. ........PR is the foundation. ..........PR is structure. ............PR is portion control. ..............PR is taking action. ................PR is the missing link. .................PR is partnership.