Training provides the foundation; partnership is a relationship that enables you to leverage the knowledge the training program provided. It’s easy to gain the PR knowledge necessary for a successful campaign, but what can be difficult is taking that knowledge and turning it into placements. That’s where “partnership” comes into play: A PR partner helps you produce results now, not “back in the day” when the PR game was played differently; A PR partner introduces you to cutting-edge technologies and forward thinking strategies that grab the media’s attention; And most importantly, a PR partner provides the missing link or tweak that will boost your media exposure.