Training provides the foundation; partnership is a relationship that enables you to leverage the knowledge the training program provided. It’s easy to gain the PR knowledge necessary for a successful campaign, but what can be difficult is taking that knowledge and turning it into placements. That’s where “partnership” comes into play: A PR partner helps you produce results now, not “back in the day” when the PR game was played differently; A PR partner introduces you to cutting-edge technologies and forward thinking strategies that grab the media’s attention; And most importantly, a PR partner provides the missing link or tweak that will boost your media exposure.
The Difference Between “Partnership” and “Training”?
By Drew Gerber|2010-03-01T08:00:10-04:00March 1st, 2010|
About the Author: Drew Gerber
For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.