Do you share personal information when you pitch the media? From gruesome to glorious, the media needs to know your personal stories. It’s what adds depth to the segments they’re producing and the articles they’re writing. I even had a Good Morning America producer say to me once, “I have the doctor I need to [...]
Are you tying your news releases into popular movies? Recently, we tied PR outreach to the very popular environmental movie, The Lorax (one of my personal favorites from Dr. Seuss; second fav is “Oh The Places You’ll Go”). Our client, Landmark Education, inspired one if its graduates to plant 1 million trees in Ethopia with their [...]
Want media coverage? The best way to get media coverage is to be of service to the media. In fact, here’s a secret tip I’ve been using lately … Skype. You say what’s so special about that tip? You say you’ve been using Skype for years? Well, are you taping yourself using sound-bites related to breaking [...]
Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. [...]
WOOF! We landed the front page of the Hendersonville Times News daily paper over the weekend. Do you know how rrrrrough it is to score front page ink? [Dog whine.] Rrrrrough. After 20 years generating earned editorial media coverage (aka PR coverage), I’ve learned one thing… front page coverage doesn’t come around unless you do [...]
Rrrrrrounding Up Media Coverage For a New Nonprofit or Small Business Some of you have already listened to this hour long PR session at PitchRate’s PR Happy Hour on how to publicize a new nonprofit or small business. However, it’s back by popular demand so those of you wagging your tails in anticipation, here you [...]
Want the nation to buzz about you in 2012? Learn secrets from this Wasabi Publicity success story. Yesterday, Doug Varrieur, low carb cook and author of the bestselling book, Fat to Skinny, was on the nationally syndicated television morning show, The Daily Buzz. How did we get him on this show that reaches 140+ markets around the country? [...]
Are you still not convinced about the power of social media: blogs, Facebook, Twitter, LinkedIn and more? A blog visitor alerted me that an old holiday photo of my mother, husband, Siberian husky and myself was picked up as “TOP 20 holiday cheer pet photos” on Mentos and BuzzFeed (both have respectable Internet ranks). I had forgotten about [...]
Did you fall in love with your opposite? I did. Not only did I marry Shannon Nicholson, my opposite in love, I also created Wasabi Publicity with Drew Gerber, my opposite in business. It’s true opposites attract. But do they attract media coverage? You bet. Relationship facts, tips and quips for sure get the attention of the media. Why? People love [...]
I hope you enjoy the “How to Hire a Publicist” article by Joan Stewart. In that article, she links to an older blog post of hers that lists my fav ways to leverage media coverage. I thought it would be a good refresher here as well. Let me know what value you get from it. [...]