Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward […]
In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a […]
The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]
I know I say this often but I’m always amazed when I look back at my life and wonder, “How the heck did [this] happen?” If you’d asked me 12 years ago when Michelle and I started Wasabi Publicity where I’d be now, I’m quite clear that leading a book launch event in Budapest for [...]
What sells a house… helps sell YOU! The most important selling point of any property is location. And it is equally important when you are trying to sell yourself. Most real estate agents and brokers fail to see that the equivalent of beachfront property for selling themselves is right in front of them every day. [...]
When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their [...]
Dr. Bradley Nelson - a holistic physician who treats physical pain, disease, mental and emotional problems by releasing trapped emotions, the unseen emotional baggage we all carry from hurtful life experiences - hired Wasabi Publicity to launch both a traditional media campaign and build up his social media presence to promote a special live event [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
We just scored USA Today by playing the gender game. See the article here. When I was a child I remember a playground gender game incident. Just for time reference, Jimmy Carter was up for election. The boy in my class – I don’t even remember his name, maybe Timothy – said girls couldn’t do […]
I just became a Costco member this month. Did you know they have organic items in bulk? I am stoked about that. A nutritionist I hired to coach me told me to drive the 40 minute distance to stock up. Luckily, I had a client in the May issue of their magazine Costco Connection, so when […]
