Most people who hire publicists are at the top of their field. However, even industry superheroes have kryptonite aka over-promotion during interviews.

One of the biggest challenges for publicists is to teach clients the media’s pet peeves. After executing PR campaigns for the past twenty years, one thing I know for sure about messaging is leading with education will make you a go-to expert, but promoting your product during an interview will kill your media superpowers faster than a speeding bullet.

Here are three ways to be sure your messaging will soar above the others so you (or your client) remain a go-to media superhero (as seen in the article I wrote for PR News’ Media Training Guidebook): 1) Be the expert. 2) Educate. 3) Tie-in news. Read the whole article here.


Filed under: Topics Tagged: be the expert, educate, Michelle Tennant Nicholson, pr kryptonite, pr messaging, superhero pr news media training guidebook, tie-in news