Driving enjoyment = Fahrvergnügen. Or does it? When companies get in hot water, it's an instant news hook for the media and public conversations. If you're out to make a difference on a global scale, watch for companies making headlines to infuse your sound bites, stories and stats to influence stories we all share. Volkswagen's (VW) [...]
"It's deja vu all over again," is a famous quote by Yogi Berra who passed away September 22nd at 90 years old. Here are some other famous quotes by Berra. The Pope is also state-side and he's urging the United States to act on climate change. The Pope is also telling US Bishops that clergy [...]
"Eat it Tina," is my favorite line from the movie Napoleon Dynamite and my family jokingly says it to our dogs and chickens. What are you eating today? I don't just mean what you put in your mouth. I'm also talking about what you allow to influence you. I'm at my client Dr. Bradley Nelson's [...]
When you build something extensive and show it to your teacher, you hope to hear a, "Good for you," or like in A Christmas Story at least at A+++++. Ahmed Mohamed made a clock and when he presented it to his teacher, he didn't get an atta boy, but instead got arrested. Later, everyone realized he [...]
"Dem's fightin' words." The presidential debates have captured our attention because a reality show star is leading in the polls. Donald Trump isn't only a smart business man, he's also a great entertainer. He's a straight shooter. Many are betting on him to win. If you see a fight in the works, you've got an [...]
Take lemons and make lemonade. That's what they always say about bad PR. "Look at this face; the face of leadership." Carly Fiorina fights Donald Trump's insensitive statement last week, "Look at that face; would anyone vote for that?" by making it the heart of her new paid advertising campaign. Brilliant. I'm not going to [...]
Lately I walk into the kitchen and forget why I walked in there. What do you forget? Memory is a great news hook. What we humans try to remember gives you great fodder for news story ideas. Case and point: 9/11. If you enjoy living in a free society, the tragic events on 9/11 will [...]
If you hear someone say, "Oh no she didn't," you have an instant news hook. Today, many people are saying that about Kim Davis being compared to Rosa Parks. Let's take a moment and reflect on that: 1) being jailed for not doing your job according to federal law, 2) versus being jailed for standing [...]
In a pink pig costume smoking weed, Miley Cyrus hosted the VMA's and is criticized for glorifying drugs. If you were a nonprofit paying big bucks for advertising during the VMAs to stop smoking, you might criticize too. "It's a trap!" This is where you need to smoke out the right fight. See, there's a [...]
"Change the way you look at things and the things you look at change," said Wayne Dyer, who died of heart attack September 1st. Perception is something I discussed with my business partner, Drew Gerber, today. He is based in Budapest, Hungary where refugees are gathering. He calls it an opportunity. CNN calls it chaos. How [...]
