All The Single Ladies

Today in China it’s “Singles Day” and stores give discounts to people wanting to “treat themselves.” It’s a great idea, I think. Especially for single ladies. Hold that. For ladies. In fact, holidays are a great news hook. Whether it’s Veterans Day, Black Friday or Singles Day, the media covers holidays and more.

I represent “Take Our Daughters and Sons to Work Day” foundation. 39 million people participate annually to inspire children to connect their school work with future work paths.

If you’re thinking you need short lead media coverage (think radio, TV) then go with holidays happening this month. If you’re wanting long lead media coverage (think magazines and print) then go with holidays happening next year.

Personally, I’m going to go treat myself to “singles day” today even though I’m not single. (He put a ring on this finger 😉 I recommend you do the same (treat yourself) singing this favorite song I use in one of my Spinning class mixes I use at the gym by Beyonce: all the single ladies. Single or not — people put a ring on it! Commit and get your holiday related media pitches out there people. We just want to be inspired, after all.


By |2016-10-13T16:37:51+00:00November 11th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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