WHAT’S IT WORTH TO YOU?

By |2021-09-10T20:41:37-04:00September 10th, 2021|

Imagine your dream came true. You open your favorite magazine and there’s your cause/book/organization, featured prominently in a national publication. What would it be worth to you? This happened to Wasabi Publicity (wasabipublicity.com) client Pamela Yellen, New York Times best-selling author of "The Bank On Yourself Revolution." 💡 Ten years ago, Pamela Yellen had hired [...]

Three Strategies For Building Relationships With The Media

By |2021-08-09T09:59:54-04:00August 9th, 2021|

When it comes to public relations, much has changed over the years. As my business partner likes to say, "We’ve seen PR transition from typewriters to Twitter." One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn't be very [...]

The Essentials Skills For Publicity Success 💡

By |2021-07-19T16:12:36-04:00July 20th, 2021|

With everything going on today, you're likely doing your best to adapt in business. We're all navigating uncharted territory to find the best path forward, and marketing is one of the biggest challenges companies and organizations face during these uncertain times. As I've written about previously, we certainly can't operate as if it's business as [...]

What’s Your Legacy?

By |2021-07-14T13:59:20-04:00July 13th, 2021|

Here's a good question to ask yourself before you die: "How will people remember me?" In fact, grab a piece of paper, and on one side write down key moments of your life. On the other side, write down moments you'd like to experience, but haven't yet. ✍️? I did this in the pandemic lockdown. [...]

Boulevard of Broken Dreams

By |2021-02-11T14:49:22-05:00February 11th, 2021|

There is a controversial piece of artwork in my PR office my husband brought into our marriage called, "Boulevard of Broken Dreams," a Gottfried Helnwein parody of Edward Hopper's painting, "Nighthawks." The history behind each delights me and I find parallels to each artist's life in my own. I find great joy in any kind [...]

Evergreen News Story Formula

By |2021-01-18T13:53:29-05:00January 14th, 2021|

The origin of the word "ever+green" dates back to 1545. One definition states: retaining its relevance, popularity, usefulness, etc.; enduring. In this blog, we're going to discuss a formula you can use to ensure your pitches stay relevant all year. ?? Humans started to combine the words ever and the word green and viola, we're still [...]