Not too recently I flew into Los Angeles from Budapest to meet with one of our extraordinary clients. While sitting in LAX, I got to thinking about PR. No surprise there, perhaps, given that PR is my business, but sometimes even the most familiar things in our world can reveal themselves in new ways. Specifically, [...]
As with most things, technology has made the world of PR both easier and more complicated. Back in the day, there was a clear path to landing your dream PR placements. You’d either hire a publicist to call their handful of media contacts, or you’d send press releases to let the world know about your [...]
The world is at the grip of COVID-19 and the media is scrambling to find credible experts to make sense of everything. How does this apply to you? It’s an opportunity for you or your company to truly make a difference.😷 Everyone is jumping on the bandwagon. If you’re like me, your inbox is full [...]
Imagine your dream came true. You open your favorite magazine and there’s your cause/book/organization, featured prominently in a national publication. What would it be worth to you? This happened to Wasabi Publicity (wasabipublicity.com) client Pamela Yellen, New York Times best-selling author of "The Bank On Yourself Revolution." 💡 Ten years ago, Pamela Yellen had hired [...]
When it comes to public relations, much has changed over the years. As my business partner likes to say, "We’ve seen PR transition from typewriters to Twitter." One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn't be very [...]
Recently I was pitching a guest booker with national TV. She asked, "Is he a guest, guest expert, or expert?" In this blog post, I'll explore what this guest booker meant by this question so you too can benefit from earned editorial news coverage of your expertise, book, nonprofit, organization, or business. I have called [...]
