This image of a half kayaker/half business woman is from an article on the TEN MOST FLEXIBLE CAREERS for women in MORE Magazine this month. I’m featured. In fact, I’m the half paddler half publicist who inspired the graphics team to create such an amazing image. Read my story. After the article was published, I decided to use it as inspiration for a keynote address [...]
Recently a server did ”circus style serving” (as he likes to call it) and presented a plate trick when our meals were ready. (See video above.) I’ve said it before and I’ll say it again: “Editorial media contacts do not care about selling your product, service or organization.” I know this comment feels like a lion attacking you at the [...]
By now you’ve heard I love entering contests. My business partners and I also run contests. That’s why I know contests are a) a great vehicle for PR and b) just too much fun … especially if you win like I just did!!! I won the State Parks Campground Cookout contest with my Fire Foil Packets recipe. I was just [...]
Here’s a lesson in what NOT TO DO in social media. Last week I made this amazing iced coffee using Starbuck’s VIA Instant Iced Coffee product. It’s pretty good. So I added the photo to my Facebook page for kicks and posted, “Honk if you like iced coffee.” It was fun. A lot of people [...]
No one rolls with manners better than Southerners. I mean, they invented hospitality and graciousness. Being from Utah, I’ve been completely schooled in manners since I moved here. The way Southerners think is amazing and good manners really enrich your life. I think that one of the mistakes people make when reaching out to the [...]
The reason most people blog is because they have a passion for what they do. They want to share their posts with others who have similar interests. Bloggers have changed the face of media, so engage them. Believe me, they can get the word out that you’re hot stuff. When you’re working to establish relationships [...]
An important (and sometimes uncomfortable) fact about PR is that the media doesn’t care about you. Don’ t take it personally—they don’t know you or anything about what you’ re doing, so they have no reason to be interested. At least until you give them one. Or preferably several. What they do care about is [...]
It’ s time to dust off your homework skills. You may have thought your homework assignments were long gone. But if you want great media coverage, you have to hit the books—and hit them hard. What I mean is you have to know your target audience—as well as the right media for your target audience. [...]
Some times you may need to apologize to the media. What if you messed up? What if you intended to mail something and forgot? Or, how about sending an email you promised and oops, you had a senior moment. Don’t sweat it. Media contacts are resilient. They are so incredibly busy they know what it’s [...]
So you’ve spent some time figuring out why you do what you do and what you want to get out of it. Great! The next step is to define your product and find the best way to market it. You may think that your book, merchandise or service is your product… and you’re partially correct. [...]