Leverage PR

I hope you enjoy the “How to Hire a Publicist” article by Joan Stewart. In that article, she links to an older blog post of hers that lists my fav ways to leverage media coverage. I thought it would be a good refresher here as well. Let me know what value you get from it. Love those links so feel free to send them along to me. Happy Holidays everyone!

Filed under: Topics, Uncategorized

By |2016-10-13T16:38:11+00:00November 22nd, 2011|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

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