NEWS HOOKS Cry Baby

By |2015-08-24T14:39:25-04:00August 24th, 2015|

Today's Dictionary.com Word of the Day is: Lachrymose, meaning cry baby, or rather, given to shedding tears readily; tearful. When you see public figures crying you've got an instant news hook. Let's see who's crying today. > Ashley Madison and their members seeking adultery like Casey Anthony prosecutor Jeff Ashton, > Subway franchise now that front [...]

NEWS HOOKS Mob Mentality

By |2016-10-13T16:37:55-04:00August 21st, 2015|

Do you have a mob mentality or do you choose your own thoughts? It's a good question to ask if you're wanting media attention. The breaking news around The Ashley Madison adultery hook-up site hack might give you insight into how you formulate opinions and thoughts congruent with or separate from the herd. Columnist Heather [...]

NEWS HOOKS Beach Bum

By |2016-10-13T16:37:55-04:00August 20th, 2015|

Not the bum I first wrote about. But this 'bum' got your attention. Beach news is still hot today. Seasonal news always makes for great news hooks. Summer's almost over but not quite so use it for your media pitching today. BEACH BUMMER What if you took a snapshot with a beach buoy only to [...]

NEWS HOOKS Get Fresh

By |2016-10-13T16:37:55-04:00August 19th, 2015|

Comedian Jim Gaffigan first questioned how fresh subs at Subway are. Former Subway spokesperson, Jared Fogle has been getting 'fresh' with child pornography and today he will plead guilty to the charges. It begs the question -- how can companies choose spokespeople who share their values? Certainly the type of fresh Subway embodies is not [...]

NEWS HOOKS Busted!

By |2015-08-13T12:47:40-04:00August 13th, 2015|

Criminal activity makes for great media pitch angles. Consistently in the news lately is Bill Cosby. Kaleo.org says "Bill Cosby [is] busted" in an article today. Writing about Cosby these days leaves a level of slime. Sexual abuse occurs to the media that way too. While it's unfortunately in the news a lot, the media [...]

NEWS HOOKS That’s Phat

By |2015-08-12T10:38:40-04:00August 12th, 2015|

BMI letters accompany school report cards these days. They're not effective for teens. Personally, I'm very muscular due to my athletic pursuits and German heritage. So, I for sure would have gotten this type of letter as a child. I find it ironic that the schools I taught in years ago lacked on outdoor movement [...]

NEWS HOOKS Trump This

By |2015-08-07T14:37:22-04:00August 7th, 2015|

I won a debate challenge for my county once in high school. I talked about "CANtucky" as in Kentuckians can do anything. I guess the same is true for Donald Trump who continues to make himself known as a presidential contender. Such an interesting thing to watch. If you're not riveted by this election process, well, [...]

NEWS HOOKS In Your Face

By |2016-10-13T16:37:55-04:00August 5th, 2015|

My Monday blog post, "In The Face," becomes hump day's blog post, "In Your Face," because a) it's my birthday (in your face) b) Ronda Rousey's impressive knockout continues to shorten record times (in your face men) and c) Lenny Kravitz goes commando in skinny jeans bends down during concert and the butt blowout creates #PenisGate (in your face). Ah, what a [...]

NEWS HOOKS In The Face

By |2016-10-13T16:37:56-04:00August 3rd, 2015|

My husband and I love to say, "in the face," for no reason at all. We'll say, "Pet the dog - in the face." Or, to a remarkable story we'll reply, "In the face?" I guess it started when we were whitewater kayaking and I got a black eye (pummeled by a rock when I [...]