Look At This Face

Take lemons and make lemonade. That’s what they always say about bad PR. “Look at this face; the face of leadership.” Carly Fiorina fights Donald Trump’s insensitive statement last week, “Look at that face; would anyone vote for that?” by making it the heart of her new paid advertising campaign.

Brilliant. I’m not going to vote for Fiorina, but she’s got my thumbs up on a job well done by keeping humor in the face of attacks.

Let’s look at the ‘faces’ today making lemonade out of lemons in the news today:

When I media train clients at our PR firm, Wasabi Publicity, I remind them to do one of two things with the media: 1) educate and 2) entertain. When faced with hard news, how can you respond with humor or if it’s not a laughing situation, respond by educating people how to overcome and turn surviving into thriving? When you speak up, people will look at your face. Before you open up your mouth, rescue it first with “not too tart not too sweet” lemonade from those lemons you face. Remember this Country Time lemonade commercial?

By | 2016-10-13T16:37:54+00:00 September 15th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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