This weekend is Halloween. Are you using holiday angles for your media coverage? My client, Pamela Yellen is a master at doing this. She takes a serious subject, like your savings, and adds a twist to make it entertaining and educational. Brilliant! In this print coverage, she discusses what she calls, “Zombie Investors” and in [...]

...POP!

Not the camera!

Do you homework!

Never underestimate the power of free!

With what? With media exposure!

Sometimes Plan A just doesn't work out.

And why should the media care now?