To best serve the media and increase your chances of getting covered, think about the different needs of various media. For instance, TV is looking for good visuals and a story that can be told succinctly in sound bites. For radio, you will need to practice answering questions with short punchy answers and avoid long-winded, [...]
Do you recognize this river? It’s the same river you probably saw in the movie, “Deliverance.” Most of you know I’m a whitewater kayaker and in this shot I’m running a rapid called, “Sock ‘Em Dog” on the Chattooga (Section 4). Many consider this rapid dangerous – others consider it fun. Choose your own perspective. But [...]
The first piece is your subject header. You want to have a compelling subject header that teases, so it includes your beat, your tease, and so forth to increase the odds of it being opened. It’s always good to tie it to breaking news. The second piece is credibility. You want to get right to [...]
My advice is to first choose the bookstore — one of the prominent ones in your area — and then work with the manager. One of the things you should always ask the manager is, “Who’s your favorite media outlet to work with?” Because they know which ones provide a good turn out for their [...]
The biggest no-no is calling up a media contact and asking, “Did you get my pitch? Or, did you get my book?” Journalists are very busy. A better tactic is to follow up without following up. Gather some more information tied to breaking news or an event, like an article you found or a show [...]
Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you [...]
This weekend is Halloween. Are you using holiday angles for your media coverage? My client, Pamela Yellen is a master at doing this. She takes a serious subject, like your savings, and adds a twist to make it entertaining and educational. Brilliant! In this print coverage, she discusses what she calls, “Zombie Investors” and in [...]
...POP!