PR Q&A | Do I need more than one bio in my press kit?

Yes, you’ll need different bios for different media needs. These should include your byline bio, a broadcast bio and a full bio. The byline is the concise bio with the key information on you, your accomplishments, websites and contact info suitable for bylined articles you submit to media venues. The broadcast bio is written in the conversational style that radio and TV producers use to introduce you, while the full bio includes all the background you wish to provide for journalists who want to cover you, your company or service in-depth. The broadcast bio should also include pronunciation tips to help the on air announcer.

By | 2016-10-13T16:38:17+00:00 November 19th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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