To best serve the media and increase your chances of getting covered, think about the different needs of various media. For instance, TV is looking for good visuals and a story that can be told succinctly in sound bites. For radio, you will need to practice answering questions with short punchy answers and avoid long-winded, rambling answers. The needs of print media vary from daily newspapers to glossy magazines to trade journals, but generally they all seek to add depth, understanding and perspective in a way that broadcast media can’t because of time limitations.
PR Q&A | What’s the best way to increase your chances of getting covered?
By Drew Gerber|2010-11-17T08:17:33-04:00November 17th, 2010|
About the Author: Drew Gerber
For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.