What sells a house… helps sell YOU! The most important selling point of any property is location. And it is equally important when you are trying to sell yourself. Most real estate agents and brokers fail to see that the equivalent of beachfront property for selling themselves is right in front of them every day. [...]
When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their [...]
Dr. Bradley Nelson - a holistic physician who treats physical pain, disease, mental and emotional problems by releasing trapped emotions, the unseen emotional baggage we all carry from hurtful life experiences - hired Wasabi Publicity to launch both a traditional media campaign and build up his social media presence to promote a special live event [...]
There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]
We just scored USA Today by playing the gender game. See the article here. When I was a child I remember a playground gender game incident. Just for time reference, Jimmy Carter was up for election. The boy in my class – I don’t even remember his name, maybe Timothy – said girls couldn’t do […]
I just became a Costco member this month. Did you know they have organic items in bulk? I am stoked about that. A nutritionist I hired to coach me told me to drive the 40 minute distance to stock up. Luckily, I had a client in the May issue of their magazine Costco Connection, so when […]
In today’s digital on-demand world, a question is often asked: “Does print have power today?” My answer: “You betcha.” Call me old-school, but I don’t care. As you know, I always say I’ve seen PR transition from typewriters to Twitter; and it’s true, I’m 44 … “So old,” says my teen-age nephew. I’m not dead. […]
Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch […]
Media relations is a lot like looking for a house. Ask my business partner, Drew Gerber who will be featured on the very popular TV show House Hunters International tonight. He’s been abroad the past year and has purchased homes in Budapest and Serbia. Think about it. When you look for a house, you research the geographic […]
CBS Los Angeles I love working with CBS Los Angeles. I’ve placed several segments with them and here’s the latest one with my client Landmark and their spokesperson, Josselyne Herman Saccio. See the clip. So, is this blog post all about CBS LA or what? Nope. It’s about intimacy. That’s right. I wrote intimacy. The actual […]
