Dairy Queen did it. So did Krispy Kreme. People love to get things for free so when celebrating anniversaries and store openings, think about giving away ice cream and donuts. Well, that is if you sell those sweet things. If you sell something else, think about giving that away or some other way to get […]
If you’re using a computer today, chances are you were like me and played rock, paper, scissors and watched Star Trek in your childhood. My father and brother watched it almost daily. I was there watching with them. It certainly was a Sunday television sport, right next to Shirley Temple and The Three Stooges. If you watched that […]
The Breaking Bad sequel Better Call Saul illustrated the challenge of PR in its most recent episode airing this past Monday, February 23, 2015. [Here’s your spoiler alert warning. Don’t tell me later I didn’t warn you.] Just like The Walking Dead, these AMC TV series thoroughly explore the juxtaposition of right/wrong and human desires/needs. […]
People say it all the time with little thought to what they’re actually saying, “That’s insane.” Is it actually insane? Today, the media is asking that question and they need experts who can help the public discussion about what constitutes sane or insane behavior as they process the guilty verdict in the American Sniper trial. […]
Before today’s news goes up in smoke, take note of a few things. Like all stories, there is a beginning, middle and end. News is just a summary of compelling stories for the day. They’re being written newly each day and by offering yourself as a source to media contacts, you can help shape and […]
Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward […]
In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a […]
The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]
I know I say this often but I’m always amazed when I look back at my life and wonder, “How the heck did [this] happen?” If you’d asked me 12 years ago when Michelle and I started Wasabi Publicity where I’d be now, I’m quite clear that leading a book launch event in Budapest for [...]
What sells a house… helps sell YOU! The most important selling point of any property is location. And it is equally important when you are trying to sell yourself. Most real estate agents and brokers fail to see that the equivalent of beachfront property for selling themselves is right in front of them every day. [...]
