Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward many causes. Just take a look at her Twitter feed. She’s calling for improved sanitation, clean water and (my favorite) ‘having an opinion.’ Watching celebrity behavior is a good way to forecast what will be covered in the news. Other top news stories today provide opportunities for safety experts who can weigh in about why “soft walls” must be mandatory after Kyle Busch was injured over the weekend. Speaking of safety… how about keeping malls safe? Somalia extremists urge attacks on U.S. shopping malls. If you’re an expert on keeping shoppers safe or a mall shop afraid of losing sales over such threats, local and national media contacts could use your insight. For media contacts seeking sources today, be sure to check out PitchRate. Check back here where I share tips from the trade and breaking/seasonal news ideas for sources seeking media coverage.
NEWS HOOKS Having a Say About Equal Pay; Safety at Races & Malls
By Michelle Tennant| 2016-10-13T16:38:04+00:00 February 23rd, 2015|
About the Author: Michelle Tennant
Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.