Are you a back stabber? Spin back stabbing stories to news we can use. How about 'back stabbing' tips to relieve knots, shoulder pain and tight traps? Watch this hilarious online video, "60 Second Stretches to Get Knots from Shoulders, Upper Back and Traps" from Bob and Brad (self-declared) the most famous physical therapists on the internet. [...]
One of our biggest assets can also be the thing that trips us up and gets us stuck: our minds. Used properly, your mind is a brilliant engine of creativity, productivity and life satisfaction. Used improperly (which all of us do from time to time), your mind can become quicksand, a hamster wheel or a [...]
One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]
Stuck or not stuck… that is the question. From the very beginning of my PR firm, Wasabi Publicity, I’ve been no stranger to being stuck. As I look back on those different “stuck” experiences, it seems pretty obvious why and how they all happened. But at the time, none of that ever occurred to me. I [...]
Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]
As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to [...]
My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them. I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]
"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]
Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]
More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]
