One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]
Stuck or not stuck… that is the question. From the very beginning of my PR firm, Wasabi Publicity, I’ve been no stranger to being stuck. As I look back on those different “stuck” experiences, it seems pretty obvious why and how they all happened. But at the time, none of that ever occurred to me. I [...]
Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]
As our group stood in the middle of a mountain bike trail in Asheville, NC, examining a rocky obstacle leading into a tight singletrack turn between two trees, our instructor used the phrase “death by papercuts” to describe how every obstacle and every corner encountered during a race is an opportunity to [...]
My PR firm Wasabi Publicity represents Mutual Rescue, a nonprofit out to change the conversation from 'people or animals' to 'people and animals' because let's face it, pets rescue us as much as we rescue them. I like to share with you exceptional case studies from public relations because deep in my heart, I know stories [...]
"You're lying" said the USA Today reporter to me about how much I paid for my head-shot. "I paid $7000 for my head-shot and for sure you don't own the copyright on that photo if you didn't pay $7000." I wasn't sure what to say, except in my head I could only hear my father [...]
Every day I take a lunch break, I pet my Siberian husky. It so relaxes me and helps me heal my adrenal burnout. And LouLou loves it too, of course! I rescued her. During her first year, she ran feral the shelter told me. Every time I see her catch bugs and grubs, it reminds [...]
More than two years ago, Google announced it began to use HTTPS as a very lightweight ranking signal in its search query algorithm. Today, Google’s ranking signal weight for websites with an SSL certificate is undisclosed, but their strong commitment to a future of little green locks in the address bar of every website indicates [...]
Could you tell your own story in 10 minutes? How about 4 minutes? Success fact: Learn to tell your story in 45 seconds. I've taught people how to do this for 27 years and I even use my masters degree in human development to round out a no-fail formula for you. Imagine being able to [...]
My Spartan Trifecta Race teammate, Melissa taught TRX this spring and didn't notice J-Lo in her class. She didn't notice her entourage either. Lady Gaga needs to come to the country y'all where no one will recognize her because today she is crying she is so famous she "misses people." Country folk will see right through that. [...]
