About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.

Have A Heart … Associate!

By |2016-10-13T16:38:08-04:00February 5th, 2013|

Wasabi Publicity client, Carrie Woodward, a fitness expert,  had a heart attack during our client intake call. Doctors say she wouldn’t be here today had she not been exercising and eating right like she does … and teaches. During the call, I didn’t know she had a heart attack. In fact, she just seemed a […]

Stay Positive

By |2016-10-13T16:38:08-04:00January 7th, 2013|

“Stay positive.” It’s about as cliché as it gets, right? Well, if it’s not broken, don’t fix it. Truth is, in my experience people gravitate toward the positive and that’s not only true for media contacts I know, but also any successful business leader, athlete or community leader I’ve met. Think about your own life. […]

End-Of-Year; End-Of-Time Media Pitching

By |2016-10-13T16:38:08-04:00December 11th, 2012|

Drew Gerber and Michelle Tennant Nicholson (me) recently had new photos taken. Write & let us know if you like the photo in this post. I asked people on my Facebook account and 50+ people loved it while two had reservations because the photo shows us too close. “Perhaps people will think you’re married,” said […]

Superhero

By |2016-10-13T16:38:08-04:00November 30th, 2012|

Most people who hire publicists are at the top of their field. However, even industry superheroes have kryptonite aka over-promotion during interviews. One of the biggest challenges for publicists is to teach clients the media’s pet peeves. After executing PR campaigns for the past twenty years, one thing I know for sure about messaging is […]

Building Buzz … In Your Grocery Line

By |2016-10-13T16:38:08-04:00October 2nd, 2012|

http://www.drmatt.com/2012/08/22/meditate-to-move-into-new-energy/

Ever stand in line at the grocery store and read the glossy magazines? I do. In fact, I often thumb through to see who the current editor is. I did that two years ago while at my neighborhood whole foods co-op and noticed Well Being Journal. Image It was a pleasant surprise when I emailed the address I saw in the magazine and heard from the editor. I told him I was a publicist and I represented some of the world's thought leaders in well-being. I wondered if he'd like to review some articles from my clients. He said he'd be delighted. So, since then, he's reviewed the articles I send to him from my clients. Sometimes he publishes the article, like he did from my client, Dr. Matt in this article. Forming relationships with magazine ei

Spinning Front Page Stories Summer ’12

By |2016-10-13T16:38:08-04:00July 26th, 2012|

As you all know, for fun I teach Spinning at Lelia Patterson Fitness Center in Fletcher, NC. Well, this summer, the gym asked me to volunteer my PR prowess to guide their college intern, Chris Janetzco, into getting buzz in the community about their upcoming Hunter Subaru LPC Triathlon. From the beginning, I coached this [...]

Make Your Pitches Fit!

By |2016-10-13T16:38:09-04:00May 14th, 2012|

Ever wonder how people land earned editorial mentions in major magazines? In this Woman’s Day article Wasabi Publicity client Pamela Yellen discusses not her book and product, “Bank On Yourself” but rather tips couples can use to be ‘financially fit’ in their marriage. See, if you focus on your book or product, media contacts will immediately [...]

Want CNN? Share Your Story.

By |2016-10-13T16:38:09-04:00May 11th, 2012|

A few weeks ago, a compelling story was brought to my attention by former TV producer, Shawne Duperon who scored an amazing article in her local paper, The Detroit Free Press.   I didn’t hesitate to share it with my media contacts over at CNN — Soledad O’Brien’s producers. The segment featured two participants who had taken courses [...]

College Bound?

By |2016-10-13T16:38:09-04:00April 19th, 2012|

This time last year, I shared with you my organic eating tips while attending my graduation ceremony in Pasadena, California. After ten years, I celebrated [finally] with my masters degree in human development. Or so I thought. Trouble came after the ceremony when my thesis wasn’t accepted. This past year, I’ve worked diligently to get the [...]

Movie Moxie

By |2016-10-13T16:38:09-04:00March 13th, 2012|

Are you tying your news releases into popular movies? Recently, we tied PR outreach to the very popular environmental movie, The Lorax (one of my personal favorites from Dr. Seuss; second fav is “Oh The Places You’ll Go”). Our client, Landmark Education, inspired one if its graduates to plant 1 million trees in Ethopia with their [...]