Budweiser's flat. Not their beer. Their PR. It's an example of what not to do when seeking PR. Last night, Joan Stewart, the Publicity Hound, sent me Bud Light's new {{awful}} tagline crash and burn so we can include it this afternoon as a possible breaking news tie-in in our news hooks webinar, "5 Steps [...]
Here's what's notable in today's news so you can avoid distractions. Rev. Jamal Bryant, who delivered Freddie Gray's eulogy in Baltimore disagrees with schools closing, calls for civil disobedience teachings and coins the riots more 'weapons of mass distraction.' Bryant is a masterful using his sound bites to be memorable and inspirational. Watch and learn. [...]
Natural disasters are everyday headlines. Over the weekend, the Nepal earthquake death toll has risen to 4000. If you have expertise in raising emergency relief funds, how to prepare or respond to such tragedies, the media can use your insights. At first, the news cycle will analyze simply what happened. In this case, the specific [...]
Are you a boy? Or are you a girl? What if you were a boy on the outside and felt like a girl on the inside? If you have expertise in transgender topics, now's your time to switch clothing and get in on Bruce Jenner's 'ride.' "2015 is going to be quite a ride" said [...]
The fourth Thursday of every April is officially Take Our Daughters and Sons to Work (TODASTW) Day. Is your company, nonprofit, family, or school doing something with this now federally-recognized day? Even Obama got in on the action to promote causes near and dear to his heart. [su_youtube_advanced url="https://www.youtube.com/watch?v=c8-IP7dCLDE" responsive="no" showinfo="yes" rel="no" modestbranding="yes"] So did [...]
Is sleep the secret to success? Can you be healthier, wealthier and wiser? News reports say yes. If you're an expert who can provide stats, stories and sound bites on sleep, now's your time to wake up media friends. Wasabi Publicity clients, Drs. Roy and Joy Martina, did just that. They appeared on Charlotte Fox [...]
How strong are you? Running a marathon will inform you quickly about your personal strength, especially if you're running the Boston marathon, still coping with the aftermath of the Boston Marathon bomber. I ran two marathons in 1999: Mayor's Midnight Sun Marathon Anchorage Marathon and Cincinnati Flying Pig Marathon. I did both with Team in [...]
Are you a dog or relationship expert? If so, have your eye on this ball if you seek media coverage: a study that proves humans bond with dogs through eye contact. CBS reports scientists have found loving gazes produce the same biochemical reaction between dogs and humans as with mother and child. The study was led by [...]
Medical marijuana saved the life of Haleigh Cox after her parents moved her from Atlanta to Colorado. Weed is on the brain of many media. It's such a divisive topic. If you have medical, political or {{personal}} experience with the popular "mary jane" then now's your time to say "this is our brain on drugs." I reported [...]
Today is tax day. Isn't it your favorite day? Media venues are covering what to do if you procrastinated and need an extension. If you're an expert in how to make a deadline, not procrastinate or if you have money prowess, this is the news hook for your pitches. If you weren't procrastinating, you would [...]
