PR Q&A | How should I promote myself when giving an interview?

The key is to promote yourself without being overly promotional. Part of giving a great interview is being able to promote yourself, your expertise, book or product in a way that doesn’t appear to be self-promoting. This is all about giving the media what they want, answering their questions and avoiding blatant self-promotion. Avoid phrases such as “in my book, film, seminar, etc.”, and let the reporter guide the discussion. If they ask you specifically about your book, product or service, of course give them the answer they seek. Always let the conversation develop organically.

Think about it like a first date. You want to make a great impression, right? Concentrate on the needs of you interviewer and their audience. Remember, the interview is your best promotion. Chances are they will identify you by your profession or company, perhaps including your Web address or contact information as part of the segment or article. So take a backseat to the interview’s promotional power and enjoy the publicity results.

By | 2010-11-24T08:05:23+00:00 November 24th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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