PR Q&A | What are the lead times for each media type?

Newspapers: For non-breaking news, such as an event you are publicizing, give reporters and assignment editors two to four weeks notice. Don’t expect to call up a newspaper the day of the event and get them to cover it unless you are Tiger Woods calling a press conference! Nothing is more irritating to hard-working journalists than to have a PR person, paid or volunteer, who has known for weeks about an event call and “alert” the media hours before it is to begin.

TV and Radio: Broadcast producers prefer a day’s notice on breaking news, but are set up to respond within minutes or hours to true breaking news. Be sure to give them four weeks on seasonal or non-breaking news.

Magazines: Editors of major monthly non-news magazines generally work three to six months in advance, although the lead times are typically shorter, one to two months ahead, for regional magazines.

Bloggers and other online media like to get the scoop when the news breaks. However, bloggers are the lone rangers of the media world, so their preferences vary. Ask them for their preferences and whether they even accept pitches, as some do not.

By | 2016-10-13T16:38:16+00:00 November 26th, 2010|

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For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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