Dr. Ellen Cutler’s Website
And number three, is a place where you can send people to where you can continue building the relationship with them. 🤝
For example, after an interview, they are intrigued about you and your message and they want to go deeper.
Now, if there’s no place for you to send them, then it’s kind of a lost opportunity.
On the other hand, if you forward them to a place where it’s effective, you will know that you had this great interview and you are able to leverage that media’s audience and get the results that you want whether it be to sign up for your email list, buy your book or any of your products. 📦
Your site should have:
This allows you to nurture the relationships that come your way through both PR and advertising channels. 👍
It takes more energy to close a deal with today’s customers because we are bombarded with information overload and we usually have more options than we can handle.
If your site doesn’t stand out — in a good way, not for its 90s nostalgic charm — then you are losing any credibility that PR may otherwise have generated for you. 🤭