Fuel Your Business: How Changing Your Environment Can Spark Evolution

By |2022-09-01T12:00:50-04:00September 1st, 2022|

Too often in business and in life, we don’t see the water we’re swimming in. It’s just the water. Take the koi fish, for example. In captivity, they grow small because they have no adversity. When in the wild, the koi face lots of adversity (like other fish wanting to eat them), so they grow larger. [...]

Hybrid Media Opportunities Are Changing The PR Landscape

By |2022-06-22T11:16:38-04:00August 1st, 2022|

There’s no denying that hybrid media opportunities are rapidly changing the PR landscape, increasingly blurring the lines between paid, owned and earned media. These three broad categories cover all media: paid media, which is advertising; owned media, which includes marketing assets like a website, blog and podcast; and earned media, which is driven by public relations [...]

WHAT’S IT WORTH TO YOU?

By |2021-09-10T20:41:37-04:00September 10th, 2021|

Imagine your dream came true. You open your favorite magazine and there’s your cause/book/organization, featured prominently in a national publication. What would it be worth to you? This happened to Wasabi Publicity (wasabipublicity.com) client Pamela Yellen, New York Times best-selling author of "The Bank On Yourself Revolution." 💡 Ten years ago, Pamela Yellen had hired [...]

Three Strategies For Building Relationships With The Media

By |2021-08-09T09:59:54-04:00August 9th, 2021|

When it comes to public relations, much has changed over the years. As my business partner likes to say, "We’ve seen PR transition from typewriters to Twitter." One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn't be very [...]

The Essentials Skills For Publicity Success 💡

By |2021-07-19T16:12:36-04:00July 20th, 2021|

With everything going on today, you're likely doing your best to adapt in business. We're all navigating uncharted territory to find the best path forward, and marketing is one of the biggest challenges companies and organizations face during these uncertain times. As I've written about previously, we certainly can't operate as if it's business as [...]

What’s Your Legacy?

By |2021-07-14T13:59:20-04:00July 13th, 2021|

Here's a good question to ask yourself before you die: "How will people remember me?" In fact, grab a piece of paper, and on one side write down key moments of your life. On the other side, write down moments you'd like to experience, but haven't yet. ✍️? I did this in the pandemic lockdown. [...]