There’s a running argument between advertising and PR – Which one is better for your business? (I bet you know which side I’m on.) Both have their place, but today I want to share a story about one of my clients that clearly illustrates the power of PR. We recently placed Don Goewey, author of [...]
A classic trick PR pros use for getting placements is tying pitches and press releases to seasonal events like Christmas or Valentine’s Day. Shining the light of Holiday Cheer on your company or expertise helps you stand out from the crowd. By connecting your press releases and pitches to seasonal events like holidays or seasonal [...]
Click here to watch Drew's video on Connecting with the Media How do you find the media? With the advent of the Internet there’s so many different ways for you to find the media and reach out and pitch them. So let me just go over some of the ways that you can find the [...]
Well dear readers, you may have noticed that I haven't been focusing much energy on my blog lately. That's because I've been developing a step-by-step PR training program - and yesterday we did it! We launched our new training program. Whew! We learned a lot in this process. We may be the best publicist in [...]
As you all know, my new website PublicityResults.com went live last week and we've been really pleased with the response. Last week I also had the pleasure of interviewing Tracy Adler of yum Yum dishes. Visit Publicity Results and discover how a single mom with two kids continues to land media placements that triple her [...]
What a crazy few weeks I've had. Reciently we landed one of our clients on DR. Phil in 8 hours! The pitch we created was so successful I thought I'd share it, as well as few tips on how we pitched it... So I created a website and posted it - for FREE - along [...]
Hi everyone! From time to time, I’ll be posting my thoughts on Drew’s Publicity Buzz blog. I’m learning PR as I go, so I hope to capture my observations and lessons learned to share with others. I’m also an avid do-it-yourselfer and I often notice parallels between what I’m doing in my personal life and [...]
Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention-- here are a few tips on how to keep it: Get to the point. Keep it simple. When talking to the media it’s time to break out your “elevator pitch” - you remember, that one to two minute snappy description of [...]
We’re a team of media professionals. We should have been better prepared. Instead, last week we were caught without a boat when the dam burst. We received a flood of response after publishing a survey asking about how PR fits into your marketing plan and what sort of training would be most helpful. When I [...]
In today's world, to stay ahead of your competition you practically need a Ouija Board. Successfully navigating a business takes a delicate mix of reading signs, being sensitive to the cultural zeitgeist, and good intuition. It seems an impossible task until you realize there's a single source that can act as your map, compass and [...]