The media doesn't serve you — they serve their readers, listeners and viewers. When you pitch the media you have to think about how you will provide value to the media's audience, but first you have to know who that audience is. It's always important to familiarize yourself with the publication or program before you [...]
Every so often, I'll be offering some tips on what NOT to do in a DIY PR campaign. Here's PR No-No #1: Pitching off topic This is common sense, or so it would seem, but you’d be surprised how frequently this occurs. You have to know — inside and out — what you are pitching [...]
..PR is constant contact. ....PR is NOT pitching once. ......PR is repetition. ........PR is the foundation. ..........PR is structure. ............PR is portion control. ..............PR is taking action. ................PR is the missing link. .................PR is partnership.
Where was the missing link? Right under your nose? Probably. When it comes to PR, finding the missing link is like looking for your car keys; it’s usually in the most obvious place, and when you find it you’ll say to yourself, “Uh, I knew I should have looked there!” And a lot of times [...]
In my opinion, PR is the best tool for getting the word out about yourself, your book or your product. It takes some work on your part, but with social media tools, it’s much easier to deliver your message than ever before. Today, the media uses the Internet as their primary tool for finding experts, [...]
There’s no real mystery to landing great PR placements. It’s essentially remained the same from the old “can I send you our packet” days through the Internet revolution. It takes hard work and persistence, but the key has always been building good relationships. That said, there is one tool of the Internet revolution that’s transformed [...]
There’s a running argument between advertising and PR – Which one is better for your business? (I bet you know which side I’m on.) Both have their place, but today I want to share a story about one of my clients that clearly illustrates the power of PR. We recently placed Don Goewey, author of [...]
A classic trick PR pros use for getting placements is tying pitches and press releases to seasonal events like Christmas or Valentine’s Day. Shining the light of Holiday Cheer on your company or expertise helps you stand out from the crowd. By connecting your press releases and pitches to seasonal events like holidays or seasonal [...]
Click here to watch Drew's video on Connecting with the Media How do you find the media? With the advent of the Internet there’s so many different ways for you to find the media and reach out and pitch them. So let me just go over some of the ways that you can find the [...]
Well dear readers, you may have noticed that I haven't been focusing much energy on my blog lately. That's because I've been developing a step-by-step PR training program - and yesterday we did it! We launched our new training program. Whew! We learned a lot in this process. We may be the best publicist in [...]