As you know, I’m an animal lover. I rescued my second dog Brodie a couple months ago and last week’s multiple media reports on how so many pet owners in Gulf Coast states — found unemployed after the oil spill — have had to give up their pets because they simply couldn’t afford them anymore, [...]

I've seen too many times where minor slip-ups in a social media campaign has caused major problems. Just because you're behind a computer doesn't mean you shouldn't be polite and treat someone like you would if your were face to face, so over the next few posts or so I'll be sharing some social networking [...]

With the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be a very anonymous place, [...]

I’ve gone over television and print so now it’s time to go over some strategies for pitching radio outlets. Just like with television and print, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will [...]

There's nothing quite like the exposure you get from appearing on The View. A great way to deliver your message to millions of people, one 4-minute segment can boost awareness of your product, increase your credibility and most likely, increase sales. But we all know that landing a segment on The View isn’t an easy [...]

Who doesn’t like seeing their name in print? That’s what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you’re ready to reach out to them. Here are [...]

A little bit more about press releases: Check out this video of Wasabi Publicity's Executive Publicist, Michelle Tennant Nicholson, on why you might want to shred that press release. And check out Michelle's blog to learn even more!

Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1)   To have something easily accessible that you can cut and paste into an email and blanket the media with; 2)   You truly have some breaking news relevant to you and your [...]

The thing about PR is this: If you’re like everyone else the people you want to reach won’t pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you’re not like any [...]

You already have everything you need to create a killer angle that's sure to grab the media’s attention — you just have to keep your eyes and ears open! Creating a killer angle all comes down to being able to shift your thinking from outside your own world to the perspectives of a wider audience. [...]