Hi-Res PR

By |2016-10-13T16:38:20-04:00July 26th, 2010|

If you own a product or gift company, your holiday pitching should be in full swing. Landing product placements in those coveted gift guides will be great exposure for your product, and if you haven’t done so already, you’ll need to revisit your online press kit to make sure your press materials are in order. [...]

Social Networking Etiquette #2

By |2016-10-13T16:38:20-04:00July 23rd, 2010|

Like I said before, social networking is about building community. Think about the kinds of people and businesses you gravitate toward in your own personal social networking experience. Whose tweets do you follow? What pages are you a fan of in Facebook? So what are they doing to engage you? Most likely they’re using social [...]

The Difference Media Coverage Makes

By |2016-10-13T16:38:20-04:00July 21st, 2010|

As you know, I’m an animal lover. I rescued my second dog Brodie a couple months ago and last week’s multiple media reports on how so many pet owners in Gulf Coast states — found unemployed after the oil spill — have had to give up their pets because they simply couldn’t afford them anymore, [...]

Social Networking Etiquette Tip #1

By |2016-10-13T16:38:20-04:00July 19th, 2010|

I've seen too many times where minor slip-ups in a social media campaign has caused major problems. Just because you're behind a computer doesn't mean you shouldn't be polite and treat someone like you would if your were face to face, so over the next few posts or so I'll be sharing some social networking [...]

Relevance of Traditional Media in the Internet World

By |2016-10-13T16:38:21-04:00July 16th, 2010|

With the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be a very anonymous place, [...]

5 Tips for Pitching Radio Outlets

By |2016-10-13T16:38:21-04:00July 12th, 2010|

I’ve gone over television and print so now it’s time to go over some strategies for pitching radio outlets. Just like with television and print, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will [...]

Getting Local on The View

By |2016-10-13T16:38:21-04:00July 7th, 2010|

There's nothing quite like the exposure you get from appearing on The View. A great way to deliver your message to millions of people, one 4-minute segment can boost awareness of your product, increase your credibility and most likely, increase sales. But we all know that landing a segment on The View isn’t an easy [...]

5 Tips for Pitching Print

By |2016-10-13T16:38:21-04:00July 5th, 2010|

Who doesn’t like seeing their name in print? That’s what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you’re ready to reach out to them. Here are [...]

Why You Might Want to Shred that Press Release

By |2016-10-13T16:38:21-04:00July 2nd, 2010|

A little bit more about press releases: Check out this video of Wasabi Publicity's Executive Publicist, Michelle Tennant Nicholson, on why you might want to shred that press release. And check out Michelle's blog to learn even more!

Wondering Where You Should Send Your Press Release?

By |2016-10-13T16:38:21-04:00June 28th, 2010|

Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1)   To have something easily accessible that you can cut and paste into an email and blanket the media with; 2)   You truly have some breaking news relevant to you and your [...]