The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]
I know I say this often but I’m always amazed when I look back at my life and wonder, “How the heck did [this] happen?” If you’d asked me 12 years ago when Michelle and I started Wasabi Publicity where I’d be now, I’m quite clear that leading a book launch event in Budapest for [...]
What sells a house… helps sell YOU! The most important selling point of any property is location. And it is equally important when you are trying to sell yourself. Most real estate agents and brokers fail to see that the equivalent of beachfront property for selling themselves is right in front of them every day. [...]
We just scored USA Today by playing the gender game. See the article here. When I was a child I remember a playground gender game incident. Just for time reference, Jimmy Carter was up for election. The boy in my class – I don’t even remember his name, maybe Timothy – said girls couldn’t do […]
I just became a Costco member this month. Did you know they have organic items in bulk? I am stoked about that. A nutritionist I hired to coach me told me to drive the 40 minute distance to stock up. Luckily, I had a client in the May issue of their magazine Costco Connection, so when […]
Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch […]
Media relations is a lot like looking for a house. Ask my business partner, Drew Gerber who will be featured on the very popular TV show House Hunters International tonight. He’s been abroad the past year and has purchased homes in Budapest and Serbia. Think about it. When you look for a house, you research the geographic […]
CBS Los Angeles I love working with CBS Los Angeles. I’ve placed several segments with them and here’s the latest one with my client Landmark and their spokesperson, Josselyne Herman Saccio. See the clip. So, is this blog post all about CBS LA or what? Nope. It’s about intimacy. That’s right. I wrote intimacy. The actual […]
“Thanks to Michelle Tennant’s PR tenacity, I’m now an Inc.com regular contributor.” Ari Zoldan, CEO, Quantum Media Holdings, LLC (New York). I scored Ari a regular gig with Inc. and in this post, I’m going to reveal the hottest PR secret ever so you can score yourself a regular blog, column, or job with your favorite […]
E-Bullying is in the news and it made me think. Do you bully media friends? How do I know e-bullying is a hot news topic? We got the topic and our client (an adult bullying expert) in USA Today last Friday. Read the article. So do you? I’m sure you’ll say, “I never bully my […]
