NEWS HOOKS That’s insane or is it? American Sniper Trial; Human Rights; Media Favs-Babes & Dogs

By |2016-10-13T16:38:03-04:00February 25th, 2015|

People say it all the time with little thought to what they’re actually saying, “That’s insane.” Is it actually insane? Today, the media is asking that question and they need experts who can help the public discussion about what constitutes sane or insane behavior as they process the guilty verdict in the American Sniper trial. […]

NEWS HOOKS As the smoke clears: Alaska Legalizes Weed, Boko Haram, American Sniper

By |2016-10-13T16:38:04-04:00February 24th, 2015|

Before today’s news goes up in smoke, take note of a few things. Like all stories, there is a beginning, middle and end. News is just a summary of compelling stories for the day. They’re being written newly each day and by offering yourself as a source to media contacts, you can help shape and […]

NEWS HOOKS Having a Say About Equal Pay; Safety at Races & Malls

By |2016-10-13T16:38:04-04:00February 23rd, 2015|

Patricia Arquette leads today’s news feeds. Last night she accepted her Oscar at the Academy Awards and called for equal pay. Here’s a PR tip: If you’re doing work about women’s rights, now’s the time to pitch the media about how you’re making Arquette’s call-to-action a reality. Arquette is using her fame to move forward […]

How to Get Tickets to the Oscars

By |2016-10-13T16:38:05-04:00February 19th, 2015|

In the past few weeks, my Wasabi Publicity team has been busy scoring for our PR clients the Today Show, USA Today, Investors Business Daily, Shape and many other venues including The Academy Awards. My team had approached media contacts to review our client’s amazing Survival Bars and viola, an email got forwarded to a […]

PR For Realtors: Making The Most Of Your Media Moment

By |2016-10-13T16:38:05-04:00October 16th, 2014|

The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]

Gender Wars Score USA Today

By |2016-10-13T16:38:06-04:00August 29th, 2014|

We just scored USA Today by playing the gender game. See the article here. When I was a child I remember a playground gender game incident. Just for time reference, Jimmy Carter was up for election. The boy in my class – I don’t even remember his name, maybe Timothy – said girls couldn’t do […]

Zip Your Way to Media Coverage

By |2016-10-13T16:38:06-04:00May 24th, 2014|

I just became a Costco member this month. Did you know they have organic items in bulk? I am stoked about that. A nutritionist I hired to coach me told me to drive the 40 minute distance to stock up. Luckily, I had a client in the May issue of their magazine Costco Connection, so when […]

Winter Do’s

By |2016-10-13T16:38:06-04:00March 20th, 2014|

Cold winter it’s been, right? Most say one of the hardest winters ever. That didn’t stop my team from heating up credible PR buzz for notable clients. Let me highlight a few so you can see what I’ve been doing with my cold winter months. Our team scored a coupon expert the Today Show; helped launch […]