I get this question a lot so I’m going to make it clear, concise and simple for you (which I suggest you do with everything relating to your PR.) Here it is: PR is your relationship to the public. Look, PR is in everything you do. If you’re interacting with the public then you’re doing [...]

Back to bloggers. By now you’ve probably found some great blogs in your area of expertise to follow and you’re probably itching to become a guest-blogger or have your book or product featured on it. But remember the first post I did about pitching bloggers? You’re not going to be pitching bloggers like you would [...]

You have your website, maybe a newsletter; you’re giving interviews and being featured in the media, but are you looking for another way to engage your audience? Do you need another vehicle to build your platform? Well, Internet talk radio is a valuable and cost-effective tool. It’s an easy and simple way to build content, [...]

I wrote (and spoke) last week about the importance of building relationships with bloggers. They really are a great resource for learning what your target audience is interested in and what the buzz is about in the community surrounding your expertise. But before you start building a relationship with a blogger, you’ll have to find [...]

PR is all about building quality relationships with the media. Want more coverage? Then you better make friends with reporters, producers and journalists. But before you begin your relationship building you’ll need to ask yourself, “Why should the media care about me?” and most importantly, “Why should the media care now?” With the launch of [...]

Training provides the foundation; partnership is a relationship that enables you to leverage the knowledge the training program provided. It’s easy to gain the PR knowledge necessary for a successful campaign, but what can be difficult is taking that knowledge and turning it into placements. That’s where “partnership” comes into play: A PR partner helps [...]

I think what’s made the biggest difference for me when it comes to success — whether it’s the success I’ve achieved through Wasabi Publicity, Publicity Results, PitchRate.com, or success in reaching personal goals — is that every day, I’m in action. I’ve made a personal commitment that every day, before my coffee gets cold, to [...]

I've worked at building relationships with the media for years and over that time I've come to realize that there's no real short-cuts. What works with journalists are the same basic  rules we all learned in kindergarten. To open the media flood gates and become a sought-after expert, follow those same basic rules for building [...]

It's partnerships that really allow business to thrive, not just in tough economic times but all the time. That's why we’re excited to announce our partnership with the International Interior Design Association, or  IIDA! PitchRate.com plans to help IIDA : PitchRate.com is free PR for IIDA members and their businesses. Journalists in all facets of [...]

PR opportunities this big don't come around often, and the Pez company doesn't seem to be flexible enough to take advantage of it. The Doss family run a museum dedicated to Pez in California (where else?). For their gift shop they created a 7 foot 10 inch working replica of a snowman Pez dispenser. Recognized [...]