Well dear readers, you may have noticed that I haven't been focusing much energy on my blog lately. That's because I've been developing a step-by-step PR training program - and yesterday we did it! We launched our new training program. Whew! We learned a lot in this process. We may be the best publicist in [...]
As you all know, my new website PublicityResults.com went live last week and we've been really pleased with the response. Last week I also had the pleasure of interviewing Tracy Adler of yum Yum dishes. Visit Publicity Results and discover how a single mom with two kids continues to land media placements that triple her [...]
What a crazy few weeks I've had. Reciently we landed one of our clients on DR. Phil in 8 hours! The pitch we created was so successful I thought I'd share it, as well as few tips on how we pitched it... So I created a website and posted it - for FREE - along [...]
Hi everyone! From time to time, I’ll be posting my thoughts on Drew’s Publicity Buzz blog. I’m learning PR as I go, so I hope to capture my observations and lessons learned to share with others. I’m also an avid do-it-yourselfer and I often notice parallels between what I’m doing in my personal life and [...]
Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention-- here are a few tips on how to keep it: Get to the point. Keep it simple. When talking to the media it’s time to break out your “elevator pitch” - you remember, that one to two minute snappy description of [...]
I've worked at building relationships with the media for years and over that time I've come to realize that there's no real short-cuts. What works with journalists are the same basic rules we all learned in kindergarten. To open the media flood gates and become a sought-after expert, follow those same basic rules for building [...]
We’re a team of media professionals. We should have been better prepared. Instead, last week we were caught without a boat when the dam burst. We received a flood of response after publishing a survey asking about how PR fits into your marketing plan and what sort of training would be most helpful. When I [...]
In today's world, to stay ahead of your competition you practically need a Ouija Board. Successfully navigating a business takes a delicate mix of reading signs, being sensitive to the cultural zeitgeist, and good intuition. It seems an impossible task until you realize there's a single source that can act as your map, compass and [...]
“Be light on your feet” is perhaps the best business advice I’ve received regarding today's economy. Never has there been a more important time to be flexible and nimble in your business strategy. In this uncertain economy, it is a must. It may be the most important thing a company can do. A company must [...]
I recently received an email from Shel Horowitz, author and entrepreneur, asking how he could best use PitchRate.com to his advantage. His question was simple: "I've been on Pitchrate every now and then, but have never figured out how best to use it. If you were me, what would be the first two or three [...]