It’s true!

By |2010-07-09T11:42:13-04:00July 9th, 2010|

Remember my post a couple weeks back about how all good things come to those who wait? Well, I want to revisit that topic and share this video from my Partnership Program where I discuss it a little bit more. Enjoy! And have a great weekend!

Getting Local on The View

By |2016-10-13T16:38:21-04:00July 7th, 2010|

There's nothing quite like the exposure you get from appearing on The View. A great way to deliver your message to millions of people, one 4-minute segment can boost awareness of your product, increase your credibility and most likely, increase sales. But we all know that landing a segment on The View isn’t an easy [...]

5 Tips for Pitching Print

By |2016-10-13T16:38:21-04:00July 5th, 2010|

Who doesn’t like seeing their name in print? That’s what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you’re ready to reach out to them. Here are [...]

Why You Might Want to Shred that Press Release

By |2016-10-13T16:38:21-04:00July 2nd, 2010|

A little bit more about press releases: Check out this video of Wasabi Publicity's Executive Publicist, Michelle Tennant Nicholson, on why you might want to shred that press release. And check out Michelle's blog to learn even more!

Wondering Where You Should Send Your Press Release?

By |2016-10-13T16:38:21-04:00June 28th, 2010|

Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1)   To have something easily accessible that you can cut and paste into an email and blanket the media with; 2)   You truly have some breaking news relevant to you and your [...]

Quirks that Work

By |2010-06-25T08:41:13-04:00June 25th, 2010|

The thing about PR is this: If you’re like everyone else the people you want to reach won’t pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you’re not like any [...]

Tips for Creating a Killer Angle

By |2010-06-23T08:04:22-04:00June 23rd, 2010|

You already have everything you need to create a killer angle that's sure to grab the media’s attention — you just have to keep your eyes and ears open! Creating a killer angle all comes down to being able to shift your thinking from outside your own world to the perspectives of a wider audience. [...]

Measuring Your PR Success

By |2010-06-21T15:34:59-04:00June 21st, 2010|

I’ve said this before, but evaluating a PR campaign based on sales or rate of return isn’t the proper way to measure whether your campaign and efforts are a success or not. PR doesn’t work like that; it’s a long-term investment and — when done right — will increase awareness of your product, service, book [...]

5 Pitfalls to PR (And How to Overcome Them)

By |2016-10-13T16:38:21-04:00June 18th, 2010|

Not doing your homework — What happens in school when you don’t do your assignments? Maybe you make up an excuse and get away with it, but most likely you have to face some consequence like a bad grade on a test, detention or being reprimanded by your teacher. When it comes to PR and [...]

Keeping Your Client Happy

By |2016-10-13T16:38:21-04:00June 16th, 2010|

As a publicist — whether in the back or forefront of your mind — you’re probably always wondering if your client is pleased with the work you're doing. You’re providing a service to them and their happiness is as important to your success as it is to theirs, but sometimes you may feel you’re doing [...]