You’re an expert. Of course you are! And I’m guessing more than an expert, you’re a thought leader. You have something unique to share with the world, right? But how do you position yourself as a thought leader? There are a number of ways to make that happen, but one of the fastest strategies [...]
Being on TV is sexy, right? Come on, admit it! Whether you like the way you look on camera or the way your voice sounds, there is nothing quite like the thrill of seeing yourself being interviewed on TV. Our clients love being on TV, as they should. And I’m guessing since you’re reading [...]
It’s here – the most wonderful time of the year. The holiday season has begun. Did I hear a sigh? I know the holidays can be a mixed bag of emotions. They’re supposed to be full of holly and jolly, but high expectations come with opportunity for letdown. And that could easily be the [...]
You may think you are seeing your whole reality, but your brain is subconsciously choosing for you what you want to see. Infinite amount of data bombards us, then our brain evaluates for us what data to ignore and what to focus on. In other words, the phrase ‘creating your reality’ isn't just some [...]
Don’t you just love when you're crazy busy and out of nowhere the universe delivers exactly what you need? So does the media. One of my favorite things I tell clients (because it has them go “hmmm”) is while they’re paying us, we really work for the media. This might seem like a strange [...]
You know those mornings when you wake up and your bed feels so good you just want to stay there all day long? (This is me almost every morning—particularly on cold winter mornings!) It feels good for a while, just relaxing and thinking; drifting in and out of sleep. But as the hours pass [...]
My business partner Michelle is one who bravely goes where no man has gone before. I’m not a Trekkie, but I admit I’ve been watching Star Trek on Netflix recently. As our Chief Creative Officer, Michelle is in the trenches with the media day in and day out; the one that leads our team at Wasabi Publicity to produce [...]
I'm headed to the National Publicity Summit soon. Here's a media menu of our clients, also listed at SearchPressKits.com. Find last minute sources at PitchRate.com. Wasabi Publicity's claim-to-fame is online press kits. This blog saves schlepping supplies to & from summit. Enjoy. Sandra Joseph: The Phantom's Christine "Unmasks" in 2018 for 30th anniversary Josselyne Herman Saccio: How To [...]
I’m not the only one on my team with Overly Creative Disorder (OCD); I’m surrounded by it. Now, this may sound like a good thing. But if you spend all your time coming up with new ideas and you don’t make any decisions on which ones to pursue, you end up not getting much of [...]
When people are stuck, especially entrepreneurs, the problem is rarely a lack of ideas. We’re a creative lot. The problem is we often have too many ideas. We suffer from Overly Creative Disorder – which, trust me, is a lot more fun than my Obsessive Compulsive Disorder, but still leaves us stuck in the sand. [...]
