Take lemons and make lemonade. That's what they always say about bad PR. "Look at this face; the face of leadership." Carly Fiorina fights Donald Trump's insensitive statement last week, "Look at that face; would anyone vote for that?" by making it the heart of her new paid advertising campaign. Brilliant. I'm not going to [...]
Lately I walk into the kitchen and forget why I walked in there. What do you forget? Memory is a great news hook. What we humans try to remember gives you great fodder for news story ideas. Case and point: 9/11. If you enjoy living in a free society, the tragic events on 9/11 will [...]
If you hear someone say, "Oh no she didn't," you have an instant news hook. Today, many people are saying that about Kim Davis being compared to Rosa Parks. Let's take a moment and reflect on that: 1) being jailed for not doing your job according to federal law, 2) versus being jailed for standing [...]
In a pink pig costume smoking weed, Miley Cyrus hosted the VMA's and is criticized for glorifying drugs. If you were a nonprofit paying big bucks for advertising during the VMAs to stop smoking, you might criticize too. "It's a trap!" This is where you need to smoke out the right fight. See, there's a [...]
"Change the way you look at things and the things you look at change," said Wayne Dyer, who died of heart attack September 1st. Perception is something I discussed with my business partner, Drew Gerber, today. He is based in Budapest, Hungary where refugees are gathering. He calls it an opportunity. CNN calls it chaos. How [...]
What's sexy today? How do you achieve strength? Do you have courage? I see strength in the news today and boy is it sexy. Use this blog entry to heat up your love life. I'm talking about having an aha moment around the courage to have straight talk, people. Let me explain. In recent news, Tennis [...]
My father gave my brother $1 for every A he got in school. When I asked him if I could get the same, he said he'd go broke. Regardless of payment, I worked toward straight A's grade-school through college. I always worried about making the grade. Today, in public relations, 'making the grade' means top [...]
Breaking news is often shocking and if you're wanting to make a difference in our news cycle, it is the thing to watch. Tie your public commentary into breaking news and you'll impact the public conversation we're all having about the media coverage. In the news now: During a live TV broadcast, a reporter and [...]
Really? Now internet trolls are shaming beautiful women on TV for their baby bumps? It's come to this, people. As I write this, I am almost at a loss for words. But that's a source of news hooks: internet haters. Shameful and I loathe to give them any more attention, but unless we fight back [...]
Today's Dictionary.com Word of the Day is: Lachrymose, meaning cry baby, or rather, given to shedding tears readily; tearful. When you see public figures crying you've got an instant news hook. Let's see who's crying today. > Ashley Madison and their members seeking adultery like Casey Anthony prosecutor Jeff Ashton, > Subway franchise now that front [...]
