Who doesn’t like seeing their name in print? That’s what I thought! Remember just like with television, before you pitch you have to be able to answer the questions: Why should the media care? And why should the media care now? Once you get those down you’re ready to reach out to them. Here are [...]
A little bit more about press releases: Check out this video of Wasabi Publicity's Executive Publicist, Michelle Tennant Nicholson, on why you might want to shred that press release. And check out Michelle's blog to learn even more!
Start by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1) To have something easily accessible that you can cut and paste into an email and blanket the media with; 2) You truly have some breaking news relevant to you and your [...]
The thing about PR is this: If you’re like everyone else the people you want to reach won’t pay any attention to you. PR is all about showing the public how unique you are. And the media is your gateway to the public, so you have to prove to them that you’re not like any [...]
You already have everything you need to create a killer angle that's sure to grab the media’s attention — you just have to keep your eyes and ears open! Creating a killer angle all comes down to being able to shift your thinking from outside your own world to the perspectives of a wider audience. [...]
I’ve said this before, but evaluating a PR campaign based on sales or rate of return isn’t the proper way to measure whether your campaign and efforts are a success or not. PR doesn’t work like that; it’s a long-term investment and — when done right — will increase awareness of your product, service, book [...]
Not doing your homework — What happens in school when you don’t do your assignments? Maybe you make up an excuse and get away with it, but most likely you have to face some consequence like a bad grade on a test, detention or being reprimanded by your teacher. When it comes to PR and [...]
As a publicist — whether in the back or forefront of your mind — you’re probably always wondering if your client is pleased with the work you're doing. You’re providing a service to them and their happiness is as important to your success as it is to theirs, but sometimes you may feel you’re doing [...]
With every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will they click the back button [...]
A brand is who you are. It’s fundamentally how people relate to you. It’s your logo; it’s your colors; it’s how people experience you. Branding is every way that someone actually relates to you. Even how you answer the phone; what colors you use; how you create your messages; your products; it’s everything that is [...]