Quit Clowning Around!

Creepy clowns are frowned upon and in some communities, banned this year. When I was a children’s entertainer during undergraduate school, I never painted my face. It scared too many preschoolers. As an adult, you know what scares me? Two-faced people. Anyone who knows me personally knows one thing for sure: I speak straight. What you see is what you get and if you ask me what I think, I’ll tell you unfiltered. My dad, bless his heart, asked me what he thought of his baby blue suit in 1986. I told him, “If you want my true assessment, you look nice and your hair grease is dapper, however, I think the style today isn’t a polyester leisure suit and so that choice is a bit outdated.” (Yes, I even had my publicist-speak down at age 16.) He was mad at me for a week and I reminded him he told me to always speak my truth. So, in today’s news cycle, I wonder. “Who is telling the truth?”

If you are an expert, write down three soundbites, wrap them neatly in a pitch and share them with your favorite media venues covering the industries important to your work. You never know those producers and writers just might want, “Your truth.”

Remember, though, your truth is in the eye of the beholder. Just like my dad’s baby blue leisure suit. Just like a painted clown face.

So, quite clowning around and get your ‘truth’ to the media with your stats, soundbites, stories and successes.

By | 2016-10-14T15:06:52+00:00 October 14th, 2016|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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