PR No-No #1 | Pitching Off Topic

Every so often, I’ll be offering some tips on what NOT to do in a DIY PR campaign. Here’s PR No-No #1: Pitching off topic

This is common sense, or so it would seem, but you’d be surprised how frequently this occurs. You have to know — inside and out — what you are pitching and who you are pitching it to. Don’t pitch your “law of attraction” approach to business performance to a button-down, conservative business journalist. Find the media outlet that will be receptive to your expertise. It’s key to building valuable relationships with journalists.

By | 2016-10-13T16:38:24+00:00 March 5th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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