Ugly Holiday Sweater Day

I don’t own an ugly holiday sweater, but I am featured in BuzzFeed’s 2011 holiday photos that will give you holiday cheer. (See photo 20. Don’t laugh.)  However, if you do own an ugly top, today you can get media coverage. I always think of that scene in “Bridget Jones’ Diary” where her future boyfriend wears a really horrific holiday sweater. I just love that scene, and that movie for that matter. It seems like every significant media venue is celebrating this “holiday” day. Just take a look at the coverage:

ABC had a holiday sweater showdown on Good Morning America,

Hanford Sentinel let out the dogs in their holiday worst,

CBS News even covered guinea pigs in the fashion flubs, and

Celebrities like Beyonce get in on the ugly holiday cheer, too.

So how can you get ahead of such schedules? My friend and PR associate, Joan Stewart, reported on a great way to prepare for media covering holidays. Check it out and you too can make ugly pretty media coverage.


By |2016-10-13T16:37:51+00:00December 18th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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