WHAT’S IT WORTH TO YOU?

By |2021-09-10T20:41:37-04:00September 10th, 2021|

Imagine your dream came true. You open your favorite magazine and there’s your cause/book/organization, featured prominently in a national publication. What would it be worth to you? This happened to Wasabi Publicity (wasabipublicity.com) client Pamela Yellen, New York Times best-selling author of "The Bank On Yourself Revolution." 💡 Ten years ago, Pamela Yellen had hired [...]

Three Strategies For Building Relationships With The Media

By |2021-08-09T09:59:54-04:00August 9th, 2021|

When it comes to public relations, much has changed over the years. As my business partner likes to say, "We’ve seen PR transition from typewriters to Twitter." One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn't be very [...]

The Essentials Skills For Publicity Success 💡

By |2021-07-19T16:12:36-04:00July 20th, 2021|

With everything going on today, you're likely doing your best to adapt in business. We're all navigating uncharted territory to find the best path forward, and marketing is one of the biggest challenges companies and organizations face during these uncertain times. As I've written about previously, we certainly can't operate as if it's business as [...]

Interview Prep In 12 Steps

By |2021-03-18T14:09:56-04:00March 18th, 2021|

International Publicist, Michelle Tennant Nicholson shares press interview preparation in 12 steps. Here is a short video with Michelle sharing these steps. Below you can also download the workbook she describes in the video: https://youtu.be/dOWJgO7WmhM ? Interview Prep In 12 Steps: Be pithy - concise & forcefully expressive. Get to your point! Be memorable. Engage [...]