I’ve heard it a million times: “PR doesn’t work.” And then people break up with their publicist. I get it: Your relationship with your publicist is very important. I mean, they are your voice in the world, after all. 🌎 Most of the time when I hear these public relations breakup stories, people start by [...]
Social media has become an integral part of business language over the last couple decades, but one platform that still seems to mystify many business owners is LinkedIn. Why does this channel have such a hard code to crack? What are people missing, and how can they recalibrate for success? The leading social media platforms [...]
Not too recently I flew into Los Angeles from Budapest to meet with one of our extraordinary clients. While sitting in LAX, I got to thinking about PR. No surprise there, perhaps, given that PR is my business, but sometimes even the most familiar things in our world can reveal themselves in new ways. Specifically, [...]
I know I say this a lot, but it's true. Public relations is not rocket science. As with a lot of things in life, people tend to over-complicate it. But when you break down the essential steps to successful PR, it's easy. Think of it like this: PR is a job search. And when you're looking [...]
As with most things, technology has made the world of PR both easier and more complicated. Back in the day, there was a clear path to landing your dream PR placements. You’d either hire a publicist to call their handful of media contacts, or you’d send press releases to let the world know about your [...]
Too often in business and in life, we don’t see the water we’re swimming in. It’s just the water. Take the koi fish, for example. In captivity, they grow small because they have no adversity. When in the wild, the koi face lots of adversity (like other fish wanting to eat them), so they grow larger. [...]
I don't think I’ve ever met someone who would say “no” when asked if they would like public relations for their company. Most business owners have a clear understanding of the power of PR and the difference a single media placement can make. When I dig in and ask people why they aren't doing PR, [...]
One of the biggest decisions you’ll ever make in your business is hiring a publicist. Yes, I know what you’re thinking: Of course you’d say that; you’re the CEO of a PR company. But hear me out. I truly believe the relationship you have with your publicist is one of the most sacred business relationships that exists. I [...]
The world is at the grip of COVID-19 and the media is scrambling to find credible experts to make sense of everything. How does this apply to you? It’s an opportunity for you or your company to truly make a difference.😷 Everyone is jumping on the bandwagon. If you’re like me, your inbox is full [...]
Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve only started daydreaming about your book, now’s the time to start thinking about marketing. 🤓 My company has [...]
