The Truth About Press Releases

By |2022-09-30T14:13:57-04:00October 1st, 2022|

As with most things, technology has made the world of PR both easier and more complicated. Back in the day, there was a clear path to landing your dream PR placements. You’d either hire a publicist to call their handful of media contacts, or you’d send press releases to let the world know about your [...]

Fuel Your Business: How Changing Your Environment Can Spark Evolution

By |2022-09-01T12:00:50-04:00September 1st, 2022|

Too often in business and in life, we don’t see the water we’re swimming in. It’s just the water. Take the koi fish, for example. In captivity, they grow small because they have no adversity. When in the wild, the koi face lots of adversity (like other fish wanting to eat them), so they grow larger. [...]