International Publicist, Michelle Tennant Nicholson shares press interview preparation in 12 steps. Here is a short video with Michelle sharing these steps. Below you can also download the workbook she describes in the video: https://youtu.be/dOWJgO7WmhM ? Interview Prep In 12 Steps: Be pithy - concise & forcefully expressive. Get to your point! Be memorable. Engage [...]
Recently I was pitching a guest booker with national TV. She asked, "Is he a guest, guest expert, or expert?" In this blog post, I'll explore what this guest booker meant by this question so you too can benefit from earned editorial news coverage of your expertise, book, nonprofit, organization, or business. I have called [...]
There is a controversial piece of artwork in my PR office my husband brought into our marriage called, "Boulevard of Broken Dreams," a Gottfried Helnwein parody of Edward Hopper's painting, "Nighthawks." The history behind each delights me and I find parallels to each artist's life in my own. I find great joy in any kind [...]
The origin of the word "ever+green" dates back to 1545. One definition states: retaining its relevance, popularity, usefulness, etc.; enduring. In this blog, we're going to discuss a formula you can use to ensure your pitches stay relevant all year. ?? Humans started to combine the words ever and the word green and viola, we're still [...]
Clearly what the world needs now is more love. So, let's talk love: What's your love language? Since this is a PR blog, let's also ask: What's the love language of the media? First, a story! A few years ago, I asked my husband this question and he had never heard of 'love languages' so [...]
