To best serve the media and increase your chances of getting covered, think about the different needs of various media. For instance, TV is looking for good visuals and a story that can be told succinctly in sound bites. For radio, you will need to practice answering questions with short punchy answers and avoid long-winded, rambling answers. The needs of print media vary from daily newspapers to glossy magazines to trade journals, but generally they all seek to add depth, understanding and perspective in a way that broadcast media can’t because of time limitations.