NEWS HOOKS Get Fresh

Comedian Jim Gaffigan first questioned how fresh subs at Subway are. Former Subway spokesperson, Jared Fogle has been getting ‘fresh’ with child pornography and today he will plead guilty to the charges. It begs the question — how can companies choose spokespeople who share their values? Certainly the type of fresh Subway embodies is not the same fresh Fogle was after. It’s shocking news for many.

Who else is getting fresh in today’s news?

1) Hillary Clinton and black activists go at it,

2) A shrine bombing didn’t seem Thai says taxi driver,

3) Cheaters exposed by Ashley Madison leak,

Security, porn and cheaters. Whew. That’s how to get fresh in your fresh news. Tie in your stories, sound bites and sources for media pitching to get fresh media coverage today. Just make sure your ‘fresh’ is the type of fresh you want.

[Slap.]

By Michelle Tennant|2016-10-13T16:37:55-04:00August 19th, 2015|

About the Author: Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.